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McConnaughey and Wild Turkey!

Wild Turkey says actor Matthew McConnaughey will serve as creative director to help reintroduce the brand. Going beyond the typical celebrity endorser, McConnaughey will direct and appear in a series of TV and digital ads starting in September. An introductory video is on YouTube now, and the announcement from Davide Campari‐Milano S.p.A.(CPR.MI) – which has invested significantly in the brand since buying it from Pernod Ricard in 2009 – is here.


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