Make Americanos Strong Again

few-negroni

As the story goes, around 1920 in Florence, Count Camillo Negroni was at his regular joint Bar Casoni when he decided he needed to beef up his usual Americano cocktail by replacing the club soda with gin. Thus was born one of the best drinks ever made, the Negroni. (Gaz Regan has a whole book on it that is a great read.)

At about the same time as Count Negroni was making Americanos stronger, a fellow Italian was writing down ideas that would help make Americans stronger nearly a century later. Julius Evola came home after fighting in World War I and rejected the church, bourgeois institutions and developed a worldview with an overriding animosity toward the decadence of modernity, according to the NY Times. He was one of the intellectual leaders of Italian Fascism and a favorite of Il Duce, and today he influences our very own Cheeto-Mussolini and his key advisor Steve Bannon.

The combination of Trump’s Corporatist/Kleptocracy ethos and Bannon’s Evola-inspired Traditionalist worldview has had an unexpected effect on a great many Americans. Across the country many Americans are taking to the streets, the airports and filling Congressional constituent meetings to protest the actions and proposed actions of Trump and the GOP.

Unlike the actors cheering Trump’s announcement of his presidential run, those marching today are not paid, but deeply concerned about the future of the country. The hostile crowds greeting Republican Town Halls today are often compared to the raucous Town Halls of 2009 when the Tea Party came out against Obamacare. The difference here is that the Tea Party was stoked by partisan (if not racial) animosity, lies about death panels, and misrepresentations of costs and a private insurance program as “socialized” medicine. Today, Republican Congressmen are facing angry constituents because those constituents are facing the reality of improvements in their quality of life being taken away.

In fact, the Republicans in Congress have accomplished something heretofore unimaginable, they have become even more spineless than Congressional Democrats. Their craven disregard of the truth and reality in the service of their donors may now be a step over the line since republicans control all the levers of government.

The reaction to Republicans that many in the pundit class are missing is something that every Chicagoan/Illinoisan understands. We expect a certain level of corruption in our politicians (hey, everybody’s gotta make a living), but when you become an embarrassment, it’s time to go. See Dan Rostenkowski and the long list of former IL governors who moved on to license plate manufacturing.

There is action and organizing across the country to counteract the embarrassment that our leaders have become. And yes, this includes the yet-to-be-determined potential treason at the highest level of our government. Real aiding a hostile power type of treason, too, not fake Ann Coulter treason because of a liberal food stamp program.

As Michelle Goldberg put it recently in Slate, “To talk about Trump as a menace to our democratic way of life understates the crisis.” So as you get ready for this weekend’s protests, have a strengthened Americano to fortify.

Negronis are easy and contain ingredients every American should have. It is equal parts gin, sweet vermouth and Campari, with an orange twist and/or a dash of orange bitters. Build over ice or one nice cube, stir with your finger.

It is hard to screw up a Negroni. Any type of gin will work, I typically prefer Plymouth Gin but FEW Spirits American Gin seemed appropriate tonight. You can use vodka if you don’t like gin, but that becomes a Negroski and there’s enough Russian influence right now. Any sweet vermouth will do as well, each making the drink a little different, but all good. Campari is the one constant.

Happy Friday!

Cheers!

Underrated Cocktails

Pegu Club Cocktail

A new article out from Liquor.com lists the 16 most underrated cocktails according to a collection of bartenders from around the country. It is not a bad list.

I was happy to see my go-to cocktail, the Negroni, was listed, though I think it is getting a lot more attention than it used to get. The inclusion of both the Vieux Carré and Sazerac is something I am in complete agreement with, particularly in the case of Vieux Carré.

In further proof of how underrated it is, the Martinez did not make the list. With the right marketing, the Martinez could easily be the most sought after classic cocktail. But since I recently wrote about it, I’ll add another; The Pegu Club.

It’s not just the current heat wave that has me thinking about this very refreshing drink, but it doesn’t hurt. This is a simple and under appreciated cocktail that easily should have made the list. I typically work off the recipe from Brad Thomas Parson’s Bitters book:

2 oz London dry gin, usually Plymouth, sometimes Bombay Sapphire (as pictured above)

.75 oz orange Curaçao

.5 oz fresh squeezed lime juice

1 dash Angostura (or Orinoco Bitters)

1 dash orange bitters

Shake, strain into a chilled cocktail glass.

And, of course, if you’re in New York, it’s always worth having a Pegu Club Cocktail at the Pegu Club.

Cheers!

Tasty Brexit bargains recover nicely

Negroni

Negroni at  Harry’s Cafe NYC

A couple of weeks ago I shared a link from CNBC in which Mario Gabelli, Chairman and CEO of Gamco Investors, mentioned several buying opportunities in the wake of Brexit, including Diageo (DEO) and Davide Campari Milano (DVDCY). So far, both have recovered quite well from their Brexit dip.

Diageo is up nearly 9% from its June 27 low, closing at $112.80 on Friday. Since the UK referendum, Diageo has invested in the British non-alcoholic spirits distiller Seedlip. It is reported to be the first time Diageo—which is typically invested in 8-10 businesses according to the Financial Times—has taken a stake in a non-alcoholic beverage company. In a world of consumers growing ever more health conscious and drinking less, with UK alcohol consumption down 26% 2002-2012, it seems to be a pretty logical extension of their business. Seedlip had a nice write-up at Tales Of the Cocktail last October, and worth a read here. That announcement was made at the beginning of last week and, after a slight initial decline, by the end of the week Diageo was trading at levels last seen in mid December.

Campari finished last week at $4.80, up 6.4% from the June 27 Brexit low. Gabelli noted they had recently added Wild Turkey and were buying Grand Marnier, details of which hit around the same time. Campari stock jumped in early March and has maintained a steady range between $4.75 and $4.90 since. While the current level is about 4% off the early June peak, it remains 25% above the end of February level.

In the US, the aperitif Campari has seen growing popularity, moving from a long-standing case volume of around 50,000 to 100,000 cases the past five years, according to Fortune Magazine. No better example of this heightened interest that with the Negroni – the go to cocktail at Gin & Bitters. Negroni Week itself provides some evidence as the June week-long charity event keeps getting bigger. Started in 2013, Negroni Week last year raised $321,000 from 3,500 venues. The amount raised last month has yet to be announced, but the number of venues alone was up 71% to 6,000 in 61 countries and 47 states.

Once again, market turmoil provided some very good buying opportunities, and in this case also brought the ingredients to toast your success.

Cheers!